At AYR®, scent is more than just fragrance. We believe perfume is a vessel for memory — a quiet ritual that stays long after words fade. Each scent is designed not only to delight the senses but to ground the soul.
Our Story
AYR® was born from a desire to preserve moments through aroma — from salt-damp air to warm skin in the afternoon light. What began as an intimate creative project has evolved into a fragrance studio rooted in slow production, emotion, and sensory clarity. Every formula is composed in small batches using precise molecular blends and essential isolates — crafted by hand, not machines.
From our first drop to every bottle shared, our goal has remained the same: to offer scent as memory — modern, minimal, and quietly powerful.
Our Mission
We believe scent is deeply personal. At AYR®, we don’t follow trends — we distill moments. Whether it’s coastal calm, earthy stillness, or radiant warmth, our mission is to help you find a fragrance that resonates with your own rhythm. We honor individuality, slowness, and sensory intimacy.
Sustainability
Sustainability
Thoughtful Ingredients We use high-grade isolates and essential materials in minimalist compositions — safer for skin and gentler on the planet.
Sustainable Packaging
Our labels are designed for simplicity, our boxes are recyclable, and we aim to reduce plastic where possible.
Small-Batch Production
By creating only what’s needed, we reduce excess waste and keep each release intentional.
Founder Batch Pre-Access
Reserve your place before it disappears,
Join our scent list and be the first to access limited founder editions, early batches, and quiet drops.
You'll also receive a private offer - made just for you.