LATEST PRODUCTS
Who we are?
Scent as Memory,
Where Fragrance
Becomes Feeling
Scent with Soul - More Than Just Perfume
Fragrance is more than just scent. At AYR, we believe perfume is a quiet language — one that speaks in memory, emotion, and light. Every drop is crafted with intention, echoing moments that deserve to linger.
We work in small batches, using high-quality aroma molecules and natural isolates to compose perfumes that are intimate, long-lasting, and emotionally resonant. No noise. No mass formulas. Just clarity, stillness, and story — on skin.
With each fragrance, we hope to restore calm, spark memory, and create your own ritual of return.
Shop by category
Scent as Memory. Fragrance as Ritual.
Extrait de Parfum
Slowly composed, deeply personal. Rich in natural isolates and aroma molecules, each extrait is designed to stay longer on skin - evoking emotion, presence, and memory. Crafted for those who seek intensity in stillness.
Eau de Parfum
Lighter on skin, never lacking in soul. Our Eau de Parfum range is refined and balanced - wearable memory bottled with quier projection. For everyday rituals, soft statement, and subtle layers.
Experimental Batches
For the curious, and the early discoverers. Founder batches, limited blends, and formula sketches from the lab. These are unreleased creations, available in micro editions - once gone, they may never return.
Each fragrance is a still moment captured.
We craft in small batches - distilling light, memory, and quiet emotion into every bottle.
Scent, made slowly - to stay longer than words.
Why choose us?
Scent with Soul - More Than Just Perfume
Eco-Friendly Packaging
Our commitment to the environment extends beyond our formulas. We use biodegradable, recyclable, and reusable packaging, ensuring minimal impact on the planet.
Cruelty-Free & Vegan
We believe no animal should suffer for beauty. All our products are cruelty-free and 100% vegan, so you can feel good about your choices.
Clean Ingredients
We use only the best, natural ingredients that are free from harmful chemicals like parabens, sulfates, and synthetic fragrances. Your skin deserves the safest care
Scientifically Backed Results
Our products combine the wisdom of nature with the power of science, offering effective solutions that are proven to work without compromising on safety.
10+
Years of Expertise
1 M+
Happy Customers
100%
Cruelty-Free Products
50+
Award-Winning Products
95%
Customer Satisfaction Rate
Founder Batch Pre-Access
Reserve your place before it disappears,
Join our scent list and be the first to access limited founder editions, early batches, and quiet drops.
You'll also receive a private offer - made just for you.